TOTD

•January 22, 2007 • Leave a Comment

Thought of the day (Courtesy of Sally Hogshead):

You can be comfortable, or outstanding, but not both.

Less than 10

•January 16, 2007 • Leave a Comment

I’d guess that less than 10 percent of the grocery stores I shop at have adequate bathrooms.

These stores must aggregate hundreds if not thousands of consumers a day, surely a good portion of them need to use the bathroom. There’s probably some pretty solid rationale for this, like “bathrooms waste water is expensive, plus the instalation, ADA requirements, so on and so forth.” I’d agree, surely those arguments are good enough to let you sleep at night.

Today I overheard a clerk telling a customer where their bathroom was “go through the back door, out by the cardboard crusher, go up the stairs, its on your left.” How compelling, this poor girl probably held it till she got home.

My point is this, instead of trashing your consumer by not giving him/her access to a good bathroom you’re telling them you don’t care about their needs. There are obvious marketing implications here. Here’s an obvious opportunity to do something remarkable! How do you do that you ask?

1. Put it in an easily accessible area

2. Keep it clean!

3. Hire a staff member to watch peoples carts while they use the bathroom. This person could review your cart contents and tell you about better deals or evaluate your fruit selection.

4. Substitute the tacky wallpaper for shopping tips, like “The fresh milks in the back of the freezer, not the front.”

These are all ways to differentiate… And in a world as homoginized as grocerie stores, differentiation shouldn’t be that tough.

Obligated

•January 11, 2007 • Leave a Comment

Insert obligatory iPhone blog post here:

Blog entry of the year, 2007 that is.

•January 11, 2007 • 10 Comments

Seth Godin never ceases to amaze me. I read his blog the minute its posted, usually twice. Here’s a gem he wrote yesterday that I can’t get enough of:

Hard Work

I’m still roaming the MacWorld expo. Currently blogging from the Microsoft “bloggers area.” (Read: they told me to say that)

I’m a brand junkie, these are my Lovemarks.

•January 10, 2007 • Leave a Comment

The word “Lovemarks” has gotten a ton of play lately. So much in fact that the blogosphere is buzzing abouthis theory and the major advertising accounts that have been won/lost because of it. I’ve been thinking quite a bit about what I determine to be my own Lovemarks.

Red Bull hits top of mind. True, I did in fact work for Red Bull but that experience has only pushed me to love the brand and culture even more. Red Bull reminds me everyday that without a great product no measure of marketing will bring you out of the trenches. I’m also constantly reminded from my time with the company that if something’s worth doing, it’s worth overdoing.

Second is Apple. A bit provoked by my experience at the MacWorld expo today, I’m reminded that Apple’s success comes from listening to their audience and their willingness to reinvent themselves. Steve Jobs and his band of cronies remind me everyday to think different, listen to my audience, and above all not to play the game, but as Roy Lichtenstein once said “instead of playing everyone else’s game, you should invent your own and be the star because no one else knows how to play.” Apple does exactly that year after year.

I’d be remised if I didn’t mention a number of other brands, but I’d like to keep this short. The point is that brands and the stories they tell pervade our everyday life. We in essence become the brands we love. The story’s they tell become your own and more frequently your stories are becoming the brand…

Have you ever considered what your Lovemarks are?

UNMTPNM, right Jaffe? My new blog calling cards…

•January 8, 2007 • Leave a Comment

Sooo this definitely isn’t news, but Moo is offering some pretty cool printing services these days for Flickr users. As I work to push the “new media” initiative, I figure that the only way to convince your audience you believe in something is to use it yourself.

As Joseph Jaffe would say “use new media to prove new media.”

I use these little gems as a calling card for my blog. THESE mini prints could really be used for any purpose.  You need to be a Flickr user and have a few bucks.. But if your interested in something other than the typical business card, or collateral piece this is definitely a fresh option</font>

A //Rogue Marketeer…

•January 8, 2007 • Leave a Comment

(Rogue) Acting independently and using unorthodox methods.  (Marketeer) somebody who advocates or supports a particular type of market.

Marketing… What is it about the idea, practice, or province of marketing that I find so interesting???

Who knows, maybe it’s the idea that legions of money wielding teenyboppers and twenty something’s are swayed every day by marketing mavens working diligently to please some multi million dollar account. Swayed for the wrong reasons, swayed because someone convinced them so, or because some campaign justified their spending… OR maybe it could be.

The styles and life changing perspectives I’ve encountered through new media, urban/city culture, and college has led me to create my own campaign, one that wages war on traditional wisdom. A campaign that encourages people to be independent thinkers, thought leaders, and a person they can be proud of.

Traditional advertising strategies like the 30-second spot and print ads don’t reach our target audiences like they did years ago. There’s never been a more tumultuous and dynamic time to be a marketer. Now, more than ever, account planners, media buyers, and creatives alike are having a harder time justifying their salaries.

This blog, //Rogue Marketeer… is designed to highlight some of the thoughts of a young (24 year old) marketer in this changing industry.

Currently I’m the Marketing and New Media Coordinator at one of the most premier and historic road racing circuits in the world. My goal is to shed some light into this dynamically changing world of marketing through the lens of new media, new marketing, fresh perspectives and above all first hand experience.

Leave a comment or send me a message, above all, do what Ad Age tells us not to do and “join the conversation.”