How do we fix Craigslist?

•July 8, 2007 • Leave a Comment

I love Craigslist, I simply can’t resist browsing its endless supply of used goods, job offers, and everyones favorite “Rants and Raves.” I’ve bought a number of things from the Craigslist community, including this very computer I’m using now.

Yet everytime I try and sell something, my InBox is flooded with scammers. I typically receive 10 “scammy” e-mails a day for EACH item I post. They typically read like this:

Thanks for the sales….I am an agent that buy goods for my client throughout the global… Your item really march the descibtion of my client and is ready to buy and make the payment immediately but i will like you to re-assure me that the item is in good condition as you said on ebay.I will arrange for the pickup myself through a private shipping company so do not bother yourself about shipment.I am buying the item at the rate of any price,because i am so interested in it ……Your payment will made via CHECK so get back to me asap with your payment information immediately you received this email is that clear?

Below is the information i will need in making the payment;

1. Your full name and address not a P.O Box Address
2. Your phone number(mobile and land line)
3. I will need the essat time that i can talk to you on phone okay
Get back to me asap

THANKS

jimmy

I can’t believe that people fall for this stuff, it’s so bad that Oprah dedicated an entire show to these type of scams. So Craigslists brand equity lies solely in the hands of its passionate consumers, it’s up to us to “clean house”… but how?

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The Social Net

•March 19, 2007 • Leave a Comment

Social networking continues to change the fabric of society, not only in this country, but around the world.

Recently, a 50-something named Emily joined Facebook and had some interesting experiences inserting her life into the world of the unknown.  She also happens to be a journalist.  This is a fascinating story, one that I hope you’ll read.

Here’s the FULL ARTICLE

WebTV

•March 8, 2007 • Leave a Comment

Joost is coming, are you ready?

More importantly, is your computer?

Dead Guy

•February 18, 2007 • Leave a Comment

This is hilarious…  Well kinda, all but the dead guy part.

Dead guy found watchign TV for over a year.

As Jaffee mentioned, “No doubt his statistics have been included in viewership numbers, sell-sheets, and engagement reports.”

Refugee

•February 17, 2007 • Leave a Comment

I’m a refugee, a prisoner if you will of Chicago’s O’Hare Airport. Weather has held my flight until the morning, my travel plans are delayed, but I’m not upset.

The military cot I’m pictured on here is moderately comfortable, but thats not the point… This is a marketing blog, after all.

The fact that this cot is even available is amazing to me. Imagine, a company caring about the comfort and basic needs of its consumer

This my friends, is business at its finest. Call it marketing, PR, or risk management, either way they’ve provided me with what I actually need instead of what I want… Which is key.

The decision to put these cots out probably wasn’t the result of a strategy session, cost/benefit analysis, or any other C-suite nonsense. It was done because their consumers needed it, regardless of the price, and they delivered without a regard for return on investment.

I don’t know that other airports don’t do this, but this is my first encounter with this sort of travel treatment, and after a couple days of bad customer service experiences this is a welcome change.

What if all companies acted this way?  What if the millions spent on superbowl advertising was redirected to give customers something they need (better customer service), instead of something they want (entertaining commercials).

Either way, O’Hare got this one right…

Thanks Chicago.

The Lech Effect

•February 11, 2007 • Leave a Comment

Johnny Lechners a god amongst men. His 13 year stint in college has every post grad scratching their heads wondering “why didn’t I think of that?”

But I’m concerned… More Floggs (fake bloggs) and falsified videos are popping up every day. Big companies are tricking consumers with fake content (Read: Microsoft, Sony, etc.). Is this story actually true?

I hope so. For you Johnny L fans out there, check this video out and decide for yourself:

Trend Spotting, Global Collaboratives

•January 28, 2007 • Leave a Comment

Care about trends? Love global collaboratives? then you better spend some time at psfk.com

I’m a marketer so I’m obsessed with trends, styles, brands, etc. I know that the web is an ideal place for me to aggregate and digest the information I need about the trends that matter. If you find yourself searching to understand your market, you better attempt to atleast keep tabs on what’s happening in their world.

Put psfk in your bookmarks, visit often.

www.psfk.com